"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice." - Seth Godin, Author of Tribes

Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers; leverage platforms ranging from Twitter to Facebook; truly embed yourself in the communities that are shaping the future.

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